Michael DiFrisco

Michael DiFrisco
Michael DiFrisco has more than 20 years of experience in marketing and in helping business connect with their target audiences. In addition to serving as Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD), he is also the founder of How-to-Branding.com--the do-it-yourself brand strategy site--and developed the BrandXcellence DIY Brand Strategy Workshop. Mike is the author of Shadowcasting: Growing Your Business by Growing Your Reputation.