“Your Smile Becomes You” Exceeds Expectations
Consumer website garners more than 32,000 visits
 
 
The AACD, with the help of IMRE, a Baltimore-based public relations agency, launched a consumer website in January, “Your Smile Becomes You,” with a wealth of cosmetic dentistry resources, a Smile IQ Quiz, a Smile Analyzer and a shareable Smile Gallery. The site also includes AACD’s Find a Dentist and Find a Lab Tech directories to help potential patients discover an AACD Member near them.
 
The site has garnered more than 32,000 visits since its launch. More than 537 consumers uploaded their photo to the site’s Smile Gallery, which features a meme generator that is shareable through Facebook. Every time a meme was shared on Facebook, the website received an average of seven more visits. The site also is responsible for more than 8,700 views of cosmetic dentistry procedures, which means consumers are being educated about the benefits of cosmetic dentistry. Visitors to the site are highly engaged.
 
Best of all, perhaps, is that this heightened emphasis on consumer awareness has generated more than 41,000 visits to Find a Dentist (on both AACD.com and Your Smile Becomes You), which means your Academy is working hard to drive prospective patients to your practice and help you become more successful.
 
To continue bolstering the momentum of Your Smile Becomes You, the AACD launched the Smile Story Contest at the 30th annual scientific session in Orlando. The contest will provide up to five finalists with smile makeovers from AACD Member Dentists. To enter, contestants were asked to submit a photo and a story detailing why they would love a new smile. More than 440 consumers in the U.S. and Canada entered between April 30 and June 10.
 
Public voting is now taking place to determine the finalists. After finalists are selected, a final judging panel will help decide the winners, to be announced in September. Winners will be welcomed onstage at AACD 2015 in San Francisco for a makeover reveal.
 
Are you interested in helping a patient re-write his or her smile story? Sign up to participate in the Smile Story Contest by visiting www.aacd.com/contest. AACD Member Dentists and Laboratory Technicians have until June 30 to indicate their interest.
 
Watch for more updates on Your Smile Becomes You!