Best Practice Marketing
Understand different marketing channels, better understand your patients and how they make decisions, identify and promote your brand, and grow your practice
How Patients Think and Make Choices
In this 9-lesson course, Sandy Roth takes you into the mind of the patient, exploring how they come to make decisions.
Social Media Bootcamp
Dive into all things social media and answer your questions about how social media is working (or not working) for your dental practice.
Laboratory Dollars and Sense
From finances to marketing, learn everything you need to know to run a successful dental lab.
Online Reputation Management for Practices
Claim your online identities with action steps and direction that can positively impact your digital branding.
What Successful Dental Marketers Know
Learn marketing secrets and best practices from the pros that will propel your business to a whole new level!
Opportunities in Web Marketing
A panel of experts discusses opportunities for your practice in a new era.
Redefine Your Practice Marketing
New ways to reach patients, create a sales funnel, grow your practice!
The Power of R.A.D.I.C.A.L. Branding
Learn seven steps to lead your dental practice from brand obscurity to brand notoriety.
Web & Social Marketing for the Aesthetic Practice
Understand best practices in website design, SEO, social media to attract and convert new cosmetic patients.
Drive Double Digit Business Growth
Learn the concepts of voice of customer (VOC) relationship research, competitive advantage, relevant selling, and integrated direct marketing
Media Skills for Building Your Practice
Learn the secrets to being a great media guest and how to apply those secrets when building your practice and presenting to peers.
Your Image - Your Brand - Your Success
Learn about the science of body language, verbal skills, and the power of visual impact and get inspired by the power of choice to impact your success.
Marketing Tips from North, East, West and South
Learn powerful marketing tips that can be implemented immediately, discover innovative customer service tips, and own social media!
Tools, Tips, and Techniques for Cosmetic Dentists
How do you meet today's well-informed patient where they are at and boost your practice's success?
Social Media Marketing
An Interactive Course to Get Started or Boost Your Existing Efforts.
Untangling the Web
Ensure you have digital marketing success.
SEO for the Dental Practice
Join the AACD's marketing experts for a roundtable discussion about SEO! Everything you want to know about leveraging SEO for your practice is here.
Deconstructing Your Team
Sandy Roth breaks down your dental team and helps to define what each role should be responsible for and how it can help your practice run more effectively and in turn, be more profitable.
Resources You Should Know About
| Branding is For All Labs | Access Resource » |
| What Should a Cosmetic Dentist Blog About? | Access Resource » |
| Facebook Do's and Don'ts for Cosmetic Dentists | Access Resource » |
| Use Smile Zone Content to Increase Awareness, Engage, and Get Patients | Access Resource » |
| How Visual Communication Can Transform Your Practice | Access Resource » |
| Instagram 101 for Cosmetic Dentists | Access Resource » |
| Location, Location, Location. How Can It Affect Your Marketing? | Access Resource » |
| How to Develop a Powerful Marketing Plan | Access Resource » |
| Refocus Your Practice Marketing with Link-Building | Access Resource » |
| 5 Online Marketing Mistakes Made By Dentists | Access Resource » |
| 3 Steps for Choosing a Dental Website Provider | Access Resource » |
| Does Your Find-a-Dentist Profile Really Matter? | Access Resource » |
| 3 “No, No, Nos” of Dental Marketing in the Holidays | Access Resource » |
| It’s 2018. Is Your Internet Marketing Stuck in 2012? | Access Resource » |
| Three Things to Know about the UPDATED AACD Find-a-Dentist Locator | Access Resource » |
| 8 Steps to Perfecting Your Email Newsletter | Access Resource » |
| Five Ways To Increase New Patients with Better Smile Galleries | Access Resource » |
| 10 Online Marketing Tips for Dentists | Access Resource » |
| 3 Ways Mobile Searches Will Affect Your Practice | Access Resource » |
| 3 Ways AACD TV Can Grow Your Practice | Access Resource » |
| How to Get Likes on Your Practice Facebook Page | Access Resource » |
| How to Market Yourself as a Cosmetic Dentist | Access Resource » |
| Don’t Make These Emotional Marketing Mistakes | Access Resource » |
| ADA Website Accessibility Compliance: How to Protect Your Practice | Access Resource » |
| Build a Strong Reputation With Online Reviews | Access Resource » |
| 20 Easy Ways To Grow Your Practice on Social Media | Access Resource » |
| How To Run a Successful Social Media Giveaway | Access Resource » |
| Membership Benefits Sub | Patient Education Videos | Access Resource » |
