How To Build A Great Reputation For Your Cosmetic Dental PracticeFebruary 16, 2021 by AACD Executive Office
Few things help cosmetic dental practices thrive more than having an excellent reputation. Having a well-known practice is crucial for any practice looking to grow. Especially now, as patient expectations have shifted and more companies are focusing on relationship building over selling products. Enhancing your reputation and building a strong name for your practice can be boiled down to two main parts. Patient referrals and community awareness.
2020 brought a lot of changes. One of those changes was the almost exclusive shift to online marketing. More of your potential cosmetic dental patients are using search engines and social media to find the right dentist. That means that your practice needs to be active online to connect with patients and stay relevant in your community.
Coming up with a strategy for reputation management and online marketing can sound daunting. Don't worry, these tips will help you wrap your head around it. Use these tips to build a powerful reputation for your cosmetic dental practice.
Stay Engaged With Your Local Community
A large part of building a strong reputation for your practice is to establish a name for yourself in your community. Start by engaging with your community online by following local businesses (like your referring practices!) Comment on, like, and share their posts. When you or a team member attends a local fun-run or festival, snap a picture and share it on your practice pages. Sharing content like this allows future patients to see understand that your dental practice cares about being an active part of the community. Your practice can build a strong reputation when you allow your patients to see that your dental practice treats people, not just teeth.
Have a Great First Impression
Your potential dental patients want to know what you and your team are like before they come in for an appointment. Make sure you are using your social media pages to show off the kind of experience your practice gives patients. Use your pages to show that you go above and beyond for your patients. Fill your pages and dental website with useful and friendly information about your dental team and practice culture. Your potential patients will like and trust you before they even meet you when they see what kind of practice you are on your social media pages.
Have a Consistent Reviews Strategy
Any dental practice looking to build a powerful reputation must have 5-star online reviews and lots of them. Online review sites like Google, Facebook, and Healthgrades are trusted sources for anyone looking for a new dentist. New patients are sure to make an appointment when reading your positive online reviews. After all, people trust online reviews as much as a personal recommendation.
When your practice gets a positive review, share the review on your website and social media pages to show it off. Sharing great online reviews is one of the keys to building a strong foundation for your practice online.
Dental social media marketing can feel overwhelming. And, quite frankly, many dentists simply don’t have the time to market their practice and keep their practice sunning smoothly. That's where My Social Practice steps in. Let's chat.
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