1. Identify the Perfect Online Voice
Creating a perfect online voice requires you to determine the number one recurring theme that you want to convey about your dental practice. Whether you choose reliability, professionalism, knowledge, or some other description, it is important that you develop your marketing content around that idea. Choosing the face you want others to see requires you to pinpoint exactly what you want them to get from their online experience with you.
2. Be Consistent
Along with consistency of voice and content, be consistent in message and timing. The only way to engage your audience is to connect. If you routinely make changes in your approach to content development and posting schedule, your audience may become confused. Keep your message strong and consistent.
3. Use E-mail to Complement Dental Social Media
Experts suggest that email is still a pervasive form of communication in the business world; presumably because all other online activity requires an email account to sign up. So be sure to compliment your social media and marketing efforts by using email. Whether you are using email, social media, or creating a website, include a call to action. A call to action is an image or line of text that prompts your dental patients to take whatever action you want, such as call to schedule an appointment or, “Like Us on Facebook”.
4. Read General Interest Topics
In addition to reading about the dental field, stay on top of your favorite topics and general business to ensure that you are well rounded. You will likely find there is some crossover when you develop your posts. Perhaps something trending in world news can add color to a dental topic that you want to discuss. Remember, online marketing is about figuring out the best methods of making a connection with the people who can help make your dental practice successful. Celebrating National Holidays such as #NationalCheesePizzaDay are creative opportunities to share unique content, while getting all of your team members involved in the social media campaign strategy. If you would like a Holiday calendar that lists a variety of fun days to celebrate, please visit our website or send request via email to email@example.com.
5. Connect to Dental Patients through Reviews
Review sites allow your dental patients to rate and comment on their experience with your staff and services. Know what your patients are saying. Then respond to feedback to build stronger relationships.
6. Understand Online Behavior of Dental Patients
Your expertise is probably not in the field of online data collection. However, there are several free online tools such as Google Analytics that you can use. Otherwise, you're better off seeking the services of a dental marketing professional to gather information on your online audience.
7. Create a Dental Blog Worth Reading
Make your dental blog engaging, consistent, and unique. Blogs full of keywords that make no sense, otherwise known as keyword stuffing, will only turn your patients off. Instead, focus on good SEO (search engine optimization), a single voice, and a regular posting schedule whether that means bi-weekly, weekly, twice monthly, or monthly blogs.
8. Keep the Social in Social Media
If you hate robo calls as much as the average person does, then you will understand that robo messaging content is just as bad. While you may not have much time on your hands, social media is all about being social. Your viewing audience expects that when they interact on Facebook, Instagram, Twitter, Pinterest, or another social media site, there is a real human on the other side of the conversation. If time or staffing is an issue, contact a social media marketing team who can personalize your posts and tweets for you.
9. Choose Social Media Channels Wisely
When choosing which social media channels to use, consider the amount of time you have to devote to social media as well as the social media channels that provide the best ROI for your dental practice. Consider quality over quantity when choosing. If you choose just one platform, make sure to have the most creative, fun and unique profile possible. However, with so many social media platforms available, you may want to consider hiring a social media agency for your dental practice.
10. Encourage Patients to Check-In at the Office
Have your patients, "Check-in',” on their mobile devices through services on Facebook, Yelp or FourSquare. This may be the easiest and most effective way to encourage, "Scalable word-of- mouth," marketing with your patients. Place a sign in the reception area to encourage more check-ins. If you’d like a custom made check-in sign for your reception area, please email your logo (high res format) to firstname.lastname@example.org or send a request through our website http://www.dentainment.com.
Roll out the Red Carpet for All Patients! In the digital era, Dentistry is your product, but you are in the business of the dental patient experience. Now that every single patient has a, "Megaphone," (aka The Internet), all team members must go out of their way to provide the most enjoyable, caring and warm experience possible. By doing this, your existing patients will become ambassadors for the practice. At the end of the day, “Word of mouth,” will always be the most powerful form of marketing for you. Your social media initiatives will generate scalable word of mouth.
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Dentainment focuses on Social Media for dental offices. Our main services are Social Media Management, Online Marketing Consulting and Content Creation. We manage all social media platforms for you, while you focus on your dental practice, patient experience and enjoying life.