5 Online Marketing Mistakes Made By DentistsMay 18, 2017 by†AACD Executive Office
By Smile Marketing
1. Not Having a Blog
It can be difficult to measure the results of radio, print, and other traditional marketing channels. However, you can get detailed performance reports from your website. The key is knowing what to look at. Google rankings and the number of visitors to your site are great metrics to monitor. Google Analytics will give you the number of visitors, time on page and other data, but is virtually blind when it comes to revealing what turned a visitor into a new patient.
Make sure you choose a website provider that can show you the most important data. For instance, Smile Marketing created the New Patient Tracker to show the number of new patients a clientís website is producing and precisely how those new patients were converted.
|As technology evolves, Internet users evolve along with it. Now,†more than half of all website searches†are performed on a mobile device. If your website is three to four years old, it probably doesnít adapt to the smaller screen size of a mobile device. This makes the user experience poor and Google penalizes your site, reducing its new patient performance.
Social media has shortened attention spans. Users demand high quality content that they canít find elsewhere. These behavioral shifts mean your website should be more unique, readable, and visually engaging than ever before.
There are†over a billion websites†in the world today. The rapid increase in competition means you have a matter of seconds to gain a prospective patientís attention Ė before they move onto one of your competitors.
Online Marketing Can Produce New Patients
When used correctly, the Internet can send a flood of new patients through your office doors. The first step is to avoid the mistakes that may be holding you back. In overcoming these initial hurdles, youíll be able to build impactful online marketing campaigns that fill the gaps in your patient schedule.