London ON (January 18, 2024) – Clinician's Choice, a leading provider of advanced dental products and educational resources, is excited to celebrate its 30th anniversary in 2024. This significant milestone was achieved through three decades of focusing on solving everyday clinical challenges that dentists commonly experience. With the intention to improve clinical outcomes, Clinician’s Choice has developed dozens of advanced dental products and provided world-class education throughout North America for three decades.

The Founder, Peter Jordan and the entire Clinician’s Choice team understand the importance of dental education, learned from Peter’s late father Dr. Ronald Jordan, a world-renowned dental researcher and professor who pioneered many dental techniques and traveled the world, lecturing to dentists about how research fosters better clinical outcomes. Today, teaching better dentistry is what Clinician’s Choice is all about.

At Clinician’s Choice, understanding dentistry in depth is key to product development. This, coupled with following the dental research, allows Clinician’s Choice to design products that solve clinical challenges while ensuring clinical efficiency is improved or maintained.

“This milestone is an important time to reflect on where we have come from and where we are heading,” said Brian Allen, President, at their Annual Sales Meeting last week. “Our continuous R&D investments have provided a strong product development pipeline. We will start this next decade with several innovations to continue to help solve clinical challenges that our clients face daily.”

Recent advancements in the Clinician’s Choice product offering include A.S.A.P.® All Surface Access Polishers that provide an extremely high gloss in just seconds, Template® Ultra Quick Matrix Material for fast and accurate provisional fabrication, DualForce™ Sectional Matrix System that creates tight, properly contoured posterior contacts with less flash and finishing time, and True™ Dental Dam which allows for effortless placement and isolation while maximizing patient comfort.

The value of dental education cannot be understated. Clinician’s Choice has been a force of innovation in dental education for decades. As one of the first companies to incorporate live demonstrations during dental lectures as well, being the first to bring online, hands-on education to the profession with the introduction of Hands-OnLine LIVE™, a nationally approved PACE Program Provider for FAGD/MAGD credit. This platform provides both live and on-demand programs offering CE credits taught by top industry instructors. To further their focus on education, early in 2020, they launched a quarterly publication, CLINICAL LIFE™magazine.

As Clinician’s Choice commemorates its 30th anniversary, the company expresses gratitude to its dedicated team, educators, and the dental community for contributing to the journey of advancing clinical excellence. To join in Clinician’s Choice 30th Anniversary celebration, follow us on Instagram @clinicianschoicedental, and to learn more about our products, visit


For over three decades, Clinician’s Choice has made it our mission to support, promote and teach better dentistry through the presentation of clinical seminars, workshops and scientific research studies and to provide only clinically proven products to dentists throughout North America and 28 countries worldwide. For more information, visit