Avant-Garde Marketing

August 8, 2023 by AACD Executive Office

When we think about "marketing" in our practices, we often limit ourselves to ideas of promotion and advertising. We focus on paid services (sponsored ads, websites, SEO, review sites, etc.) that may bring awareness to our practice, but may not necessarily bring about consideration or conversion from potential patients.

When it comes to brand identity, positioning, and reputation, are your marketing strategies unique to you and your office, or are they similar to other practices in your area? Are you presenting yourself like everyone else, or are you highlighting specifics of what makes you and your team great?

Watch Avant-Garde Marketing Strategies: Differentiating Your Practice From the Herd today to consider how you can personalize your practice in the eyes of potential patients. This lecture was filmed at the AACD Annual Scientific Session in Grapevine, Texas. You won't want to miss presenter, Brian Baliwas, DDS, as he shares his story of success.


AACD members log in to watch the lecture here.

Not an AACD member yet? See what you're missing!

Featured Stories

The benefits of having a heart for esthetic excellence Human Connection: One of the most beautiful aspects of the AACD A... Read More
by Phil Chahine, DMD, FAGD The landscape of today’s workforce has changed dramatically and, in the past several years, t... Read More
In a world where dental practices often blend in with one another, Paste Dental intentionally positions itself as a life... Read More
Ready to take your dentistry to the next level?  What is the AACD Dental Dojo Advanced Study Club? A dojo is a place for... Read More

Facebook Feed

Connect with Us
American Academy of Cosmetic Dentistry
200 River Place STE 150
Monona, WI 53716
United States of America


Contact Us
© 2024 American Academy of Cosmetic Dentistry

This website uses cookies. Cookies are little files placed on your device that help us keep members signed in, help members access their member benefits, help us understand how visitors use our website, and help us provide relevant marketing messages. Read more about our cookies policy here. By using our site, you consent to our use of cookies