Marketing for your dental practice just got a new intern—and, great news, it’s free. If you’re struggling to keep up with the high demand for quality content on your website, blog, and social media channels, look no further than ChatGPT.

AI tools like ChatGPT are quickly becoming one of the best resources for brainstorming, drafting, and polishing your writing in a fraction of the time it took before. Not only are you saving time, but you can create content worth reading by using AI in your dental marketing. It can also help you improve how you approach your overall SEO strategy.

Now is a great time to dive into the new world of AI technology and put it to work for your dental practice.

How To Optimize Your Dental Website Content with ChatGPT

The purpose of creating high-quality content on your website is two-fold: first, you want to have the right keywords and phrases integrated throughout your website so that the Google search algorithms can properly index your website. Once optimized, your website will rank higher on Google Search and attract more organic traffic.

Secondly, engaging content is meant to improve the patient experience from beginning to end. From the first-time website visitor who is looking for a compassionate provider they can connect with, to the long-standing patient who needs more information about a complex procedure, your website needs to deliver.

Use AI to Simplify Dental Jargon

As medical professionals, it’s easy to get wrapped up in dental vernacular that has become like a second language to you. This can make the copywriting in your dental marketing feel dry, clinical, and flat. Your patients might be more confused than impressed when you use terminology like osteomyelitis and cone beam computed tomography.

Good writing is written with its audience in mind, so run your website copy through ChatGPT and ask for suggestions to adjust the tone and make it more approachable.

Create Concise and Relatable Content

Another common weakness of dental website copy is it can be inefficient in how it delivers the meat and potatoes of the story. ChatGPT can help you build out detailed outlines to keep your writing on track, as well as condense wordy writing. Structured, concise writing naturally leads your reader from one step to the next and it is key to converting them into your desired call-to-action. 

This is a great example of how to write a dental blog post using ChatGPT.

Tailor Content to Connect and Engage

Going to the dentist isn’t easy for everyone. So ask ChatGPT to help your writing sound more like a friendly neighborhood dentist—someone that people would trust and be comfortable with. You could even ask it to write some silly dental puns if you want to inject some humor and wit into your website.

ChatGPT can continually adjust your writing as long as you continue to feed it more information and suggestions about the way you want it to sound. The best way to figure this out is to get on ChatGPT and unleash your creativity.

AI content doesn’t have to sound robotic. It’s human enough that it can make connections, check out this webinar about patient-driven marketing in an AI-driven world.

Highlight Benefits Over Features

A major roadblock most dental marketers face is overcoming the urge to talk too much about themselves. While your skills and accolades matter, your real purpose should be to shine a light on all of the benefits patients will experience by choosing you. Have ChatGPT tackle this by listing all your accomplishments, skills, and specialties and asking it, “What benefits can patients expect to have by choosing me as their dentist?”

Those benefits should be the focal point of your messaging online. You could even approach your mission statement with fresh eyes by using ChatGPT to write a great dental practice mission statement.

Navigating AI Content in Digital Marketing

As fun, fast, and free as AI technology currently is, there have been reservations held by many about how to use this technology wisely. One of the biggest questions that marketers have asked is, does ChatGPT damage your website SEO? Google has recently come out and said that it won’t automatically penalize websites for having AI-generated copy, but there are a few solid standards you should stick to when using AI for your website:

• Don’t copy and paste directly from ChatGPT into your website. Make sure you take some time to edit for accuracy and flow.
• Focus on quality over quantity. Google (and users) still want to see content that shows expertise and authority in a subject. Having mass-produced content of a lower quality will hurt your website rankings.

Consider ChatGPT as a brilliant writing assistant who can help you deliver concise, relevant content without the headache of brainstorming or writer’s block. For now, it still cannot replace the human element needed to feel genuine and most importantly, accurate.

Practical Applications for ChatGPT in Dental Marketing

What’s next? Put ChatGPT to the test and try revamping the website copy on your site. There are multiple areas you can use ChatGPT to improve, polish, and clarify your messaging.

Your Homepage

Your homepage is critical to how you first greet patients online. This page can have the biggest impact on whether or not you convert page visitors to new patients. Have ChatGPT help you craft a welcoming and engaging tagline, and ask about other elements you need to include to have a dynamic homepage. It can help you keep your messaging clear and in the right tone to make a positive impression.

About Us and Dental Bios

Writing (and reading) a biographical excerpt about yourself can be painful. Often it just ends up reading like a timeline of events. Use ChatGPT to inject a little more personality and fun into your bios and your About Us page. The power of storytelling cannot be overstated here. This is your chance to showcase your personality and connect with patients in a genuine way.

Dental Blogging

Your dental blog can be one of your most powerful engines for driving your Google search rankings. Dental website SEO and ChatGPT make a great pair. By filling your blog with relevant, authoritative content with the proper keywords, you can point more traffic to your site. More traffic means more opportunities to connect with and convert website visitors into new patients. Use ChatGPT to brainstorm ideas, help you build out a blog schedule, and detailed outlines to get the most out of your dental blog.

The beautiful thing about investing time and resources into your blog is that you’ve now created resources for yourself and your patients. Use your blog to create newsletters, and social media content, and connect with collaborators to boost your overall dental SEO and online presence.

If you want to get more comfortable with how you use ChatGPT as part of your marketing strategy, take a look at this ChatGPT dental marketing webinar.

Future-Proof Your Practice in the Content Evolution

It’s clear that AI is going to find its place in every business and every industry. Get ahead of your competitors by using these tools as a strategic advantage. You can build yourself a better website with more creative content at a fraction of the investment by using tools like ChatGPT. Explore other opportunities to use technology to your advantage, like graphic design and AI.

If time and resources still aren’t on your side, consider outsourcing your marketing to a dental marketing company that can keep you and your practice ahead of the competition.

Adrian Lefler is the CEO of My Social Practice, a dental marketing company that has helped thousands of dental practices grow and thrive for the past 14 years