Does Your Find-a-Dentist Profile Really Matter?

November 5, 2017 by AACD Executive Office

By Steven Wyer, CEO, Third Coast Interactive

For AACD members who have taken the time to claim their Find-A-Dentist profile, the benefits can be dramatic. Site traffic to AACD's consumer website,, averages about 1,000 visitors daily, and about 25% of these visitors click the Find-A-Dentist link. That's about 250 potential new patients PER DAY searching for a new dentist. “When ever a new patient goes online and searches for a cosmetic dentistry services in their area they will most likely find our directory,” says Chief Marketing Officer Michael DiFrisco.

For members who have claimed their free Find-A-Dentist profile, potential patients can not only see contact and location information delivered through the integration of Google maps, but also they can read actual patient reviews submitted through the directory site. Plus, if a member choses to enhance their profile, potential patients can also see a before/after gallery, staff photos, video as well as expanded information relating to services, insurance and credentials, while still highlighting patient reviews. In either case, the basic or enhanced profile, patient reviews are a crucial component to your Find-A-Dentist profile.

Do Patient Reviews Matter?

92% of all new patients seeking professional services reference reviews before contacting the practice. People make dental care decisions based on reviews, it’s that simple. 


Review App To make collecting reviews simple for AACD members, AACD launched its free mobile review app in 2016. The app allows patients to receive a simple text message and then submit a review with a single click. Members taking advantage of the directory’s patient review features have seen 50, 100 and in some cases more than 300 patient reviews that are then published right on your Find-A-Dentist profile.

92% of all new patients seeking professional services reference reviews before contacting the practice.


Members driving business through Adwords, localSEO and advanced Internet strategies simply cannot afford to ignore this tool. Search engines such as Google have many variables integrated into their algorithm. There are three that carry more weight then others. They are:
  • Original content – every review is original content
  • Fresh content – new reviews are consistently added
  • Volume of content – accumulated reviews can deliver significant volume
Your Find-A-Dentist profile delivers all of these!

Yes your profile and patient reviews matter.

This Find-a-Dentist directory continues to gain authority with consumers as well as continues to make significant organic search results gains that benefit members relying on positive page rank and SEO search results.
Yes you can claim your Find-A-Dentist profile for free, and yes enhancing your profile sets you apart in an ever-crowded field of dental professionals. To get started, visit


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