Five Ways To Increase New Patients with Better Smile GalleriesSeptember 5, 2019 by AACD Executive Office
By Andre Riley - VP Sales & Marketing, DoctorLogic
The Value Behind a Smile Gallery
Did you know that approximately 7 out 10 patients looking to have a cosmetic procedure won’t call a practice to book a consultation if they aren’t able to view before-and-after photos on the practice’s website?
You don’t want to fully release the identity of your patient, but providing context around gender, age, and ethnicity on each of your cases helps your potential patients relate to your work. This is a good thing because it helps showcase your capabilities and they can see that you have helped others just like them!
Help them understand what procedure they had performed. A patient looking at a before-and-after smile doesn't have your education and experience. With only showcasing the pictures, they don't know if someone had implants or veneers. Make it easy and provide some context.
Explain what conditions someone had prior to coming to see you. Did they have gaps in their teeth, bad bite, cigarette-stained teeth, etc.?
Consider displaying two angles: a head shot so people can see the entire face/smile, and a close-up. If you have a difficult or complex case that requires the patient to visit you for multiple treatments, you could take photos for each stage of work.
Tell the story.You don't have to be an expert marketer and write a 500-word blog, but you can easily describe three key points so the potential patient can relate to your existing patient.
This three-part storytelling is simple and follows basic psychology to selling. Patient had a problem, you had a solution, they had a positive outcome. You are helping website visitors connect the dots. This strategy is currently helping AACD members all over the U.S. grow their online presence, grow their inbound lead volume, and grow their revenue!
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