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From the Board Room: An Update from AACD President Dwight Rickert, CDT, FAACD

March 7, 2018 by AACD Executive Office

The Board of Directors and other AACD boards and committees met February 23 and 24 in Chicago. It’s always great to see old friends and work hard for our members. I think what was most exciting was the time the boards and our Professional Education Committee spent brainstorming ways to continue to improve upon the excellent education and exciting social events offered at our scientific sessions.

During the meetings, the boards voted on several recommendations, including a new plan for affiliates and a social media campaign directed at consumers.

To work more effectively with our affiliates, the board voted to implement a recommendation presented by the Affiliate Relations Committee. The plan includes updated benefits that will provide better value for AACD affiliates and encourages members of AACD affiliates to also become members of the AACD.

The board also voted to implement a new consumer awareness social media campaign that will leverage the existing AACD consumer website Your Smile Becomes You, a new AACD Instagram account and the new and improved AACD Find-a-Dentist website. The campaign’s efforts will focus on raising awareness of cosmetic dentistry, of working with AACD members, of the benefits of working with AACD Accredited Members, and will drive consumers to the Find-a-Dentist website to locate a member dentist near them.

It’s crazy to think the Scientific Session in Chicago is now less than two months away.  If you’re not already signed up, there’s still time. And sign your team up too! New to this year’s Scientific Session is a dental team certificate pilot program that will get team members better prepared to assist you with cosmetic dentistry patients.

For those of you attending the Scientific Session, make sure to come to the Annual Membership Meeting. Voter registration opens at 5:00 pm Friday, April 20 and the meeting will begin at 5:30 pm. This is your opportunity as an AACD member to be involved in shaping the future of the Academy. In addition to voting for the next term of leadership, this year’s agenda includes a vote on important AACD bylaw amendments relating to the formation of the American Board of Cosmetic and Esthetic Dentistry. The outcomes of this year’s membership meeting could have a significant impact on not only the Academy, but also on the profession, and I hope you will come and be a part of making history.

As I head into the final months of my term as President, I look forward to seeing what we can accomplish and, of course, to seeing you in the Windy City!

Dwight Rickert, CDT, FAACD
AACD President

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