Instagram 101 for Cosmetic DentistsJuly 20, 2020 by Dana J. Murn, CAE
What is Instagram?
Instagram is a social network similar to Twitter and Facebook. Instagram's main focus is posting and liking photos. People use their photos to connect with friends, strangers, and now more than ever, businesses. Instagram is a platform where people can share their lives and interests through photos, while also getting a look into the lives of others.
Why Should A Cosmetic Dentist Use Instagram?
Why would your patients care about your practice Instagram page? Patients everywhere are looking for “real connections” to the businesses they support in the same way they look for connections with family members and friends. Today's patient no longer believes or trusts traditional advertising. Patients choose dental practice's that they connect with on a human level. A cosmetic dental Instagram page is a powerful way to make these kind of human and personal connections with your patients, and potential patients. There are dentist influencers on Instagram with thousands of followers because of the real and raw glimpse their followers get into their dental practices.
How You Can Market Your Dental Practice On Instagram
Here are three trends in Instagram marketing they are (in no particular order):
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