Looking Under the Hood of a Modern Dental LabOctober 26, 2020 by Dana J. Murn, CAEby Leon Hermanides, CDTAs the owner or manager of a successful dental laboratory, you'll need artistic skill, curiosity, creativity, and drive. But you'll also need an entrepreneurial spirit and attention to these four concepts: 1. Every business needs a leader: It is imperative that you have a purpose-driven leadership style in order to lead from a position of strength. 2. Build your brand: Without a recognizable brand, no one will know who you are. Dedicate proper time and attention to branding your lab and communicating your brand in simple ways, consistently. 3. Foster a team atmosphere: Every employee needs to be engaged through autonomy, mastery, and purpose. 4. Use metrics: Don't shoot in the dark--look at your marketing system using the CPR model. For a deep dive into these four concepts and to earn CE, take the course, "Laboratory Dollars and Sense: Looking Under the Hood of a Modern Dental Lab," now on AACD CEntral. This course is for lab techs, business owners, and dentists who are looking to forge better relationships with their labs.AACD CEntral is included in AACD membership. Not a member yet? Apply today! |
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