by My Social Practice

Here are 6 quick post ideas for your cosmetic dental Instagram page:

• Run a contest! Invite your patients to post a photo and tag your practice in it to enter to win. Give away a prize to one lucky winner! Be creative with your contest themes and make them fun. Don't forget to mention the contest to patients in your practice as well.
• Snap pictures with your dental patients. Posting a quick photo of you alongside your patient shows that you care to have a personal relationship with everyone in your office. By tagging your patient in the photo, you’ll also get more engagement!
• Share cosmetic dental behind-the-scenes photos. Your patients are interested in what you do to create beautiful smiles when they are not in your chair. Snap photos of you creating whitening trays or sterilizing instruments. You might be surprised how responsive your patients will be.
• Post team spotlights! Sharing photos of your team makes them feel important and valued. Plus, it shows your followers that you have a great practice culture. Write a couple of interesting facts about them and tag them too!

• When people leave comments on your social media posts, don't neglect to comment back. When you take the time to respond, it shows you want to listen and engage. Responding to patients making comments online shows them that care about people, not just teeth.

• Use your dental Instagram page to promote your events! If you have a charity event or a patient appreciation party coming up, promote it, and inform your patients with Instagram posts. Make sure to snap a few photos during the event to share online later!

Want to learn more about marketing your practice? Check out the AACD Cosmetic Dental Marketing Institute. Click now.