4 Strategies to Outrank Your Top Competitors in Search ResultsNovember 15, 2021 by AACD Executive Office
As a leading dentist with the qualifications and training to back it up, you of course want to see your practice at the top of search engine results.
Who wants to be invisible online when you’ve worked so hard to become an elite cosmetic expert?
In this article, you’ll discover four top marketing strategies to help you outrank your competitors and capture the visibility you deserve.
1. Manage Your Online Reputation
Reputation is crucial in a digital world. There are multiple sources where reviews can be left about your practice, or you as a practitioner. The ones that carry the most weight for SEO are Google reviews and Yelp reviews.
2. User-First Content
The biggest takeaway here is that it is not about how much content you have, but rather what kind of content you have. Writing a comprehensive piece of content that covers every single technical aspect of a procedure is likely NOT what your average patient is after.
3. Invest In Backlinks
If you and a local competitor have two very similar pieces of content and they are ahead of you in the rankings, it could be related to links.
Backlinks are still one of the largest pieces in the organic ranking pie. I use the term ‘invest’ not because I want you to buy links (not the best strategy by the way), but because your backlink profile is much like an investment portfolio.
4. Focus On the Experience
You and your staff are dedicated to providing an outstanding experience for patients in the practice. Does your website and online presence reflect that?
Page speed and the overall experience users have with your website now plays directly into where you will be placed in the search results. Things like NAP (name, address, phone) consistency and local SEO, while still important, are not as crucial as the overarching total experience your users will have when visiting your website.
How Does Your Website Compare to Your Competition?
If you have a sneaky suspicion your website doesn’t match your AACD expertise and training, request a website audit and competitor analysis from Roadside Dental Marketing (it’s complementary for AACD members!).
Roadside’s expert team will take a look at your website – both the front-facing user experience and the more technical stuff, your overall online presence, and the competitors in your specific area, and will compile the findings in a brief video.
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