What Should a Cosmetic Dentist Blog About?

December 8, 2019 by AACD Executive Office
Business blogs are quickly becoming one of the most essential tools in a small business owner’s marketing belt. It’s right there next to direct mail and delivering an incredible product (or service). For a cosmetic dentist, potential clients are searching the internet trying to find out how to get a better smile through whitening, good dental hygiene, etc. If you have a blog for your practice, each post represents another opportunity to show potential clients that you are a true expert who is passionate about helping them.
Of course, the biggest question for dentists getting into blogging is, “What do I write about?” Here’s some guidance on creating content your audience will love.

The 3 Most Effective Types of Cosmetic Dental Practice Blog Posts

1) The “Trust Me. I’m an Expert” Post

One of the most important marketing goals of any business no matter how big or how small is establishing trust with their prospects. You can use your blog to establish trust with prospective clients by publishing educational, prospect-centered blog posts.
Here are a few examples for your industry:
Your prospective clients are searching Google to find this kind of information. When you publish blog posts about these topics, you can attract them to go to you for the answer. When they see that you are a cosmetic dentist who really knows your stuff, and comes across as compassionate and prospect-focused, they begin to trust your advice. Once they trust you, they feel comfortable making an appointment to have you take care of whatever problem they are having.

2) The Holiday Post

Holidays are an easy way to produce relevant content that prospects want to read. A great example is a post that discusses the benefits of a professional teeth whitening versus home remedies, then offers a special Valentine’s Day deal for teeth whitening. People are already thinking about Valentine’s Day and how they want to look their best. They’ll read a post about how much better professional whitening is, and make the appointment so they have a great smile for Valentine’s Day.

3) The “Get to Know Me” Post

Building trust is also about letting people get to know you as a person. Why do you do what you do? Where are you from? What’s your favorite tooth-friendly treat? A more personal post like this can show prospects the human side of your practice. It helps them form a personal connection with your practice. If I’ve said it once, I’ve said it a thousand times: People do business with other people, not companies. And let’s face it, you are going to have your fingers in their mouth. As far as business goes, it doesn’t get a whole lot more personal than that!
Now you have some ideas for your own blog content, and it is time to get writing, and watch the improvements your blog brings to your marketing and practice revenue!


Featured Stories

The AACD is proud to congratulate the winners of our 2022 Smile Portrait Competition. Let's get to know the winners ... Read More
by Jenny Perna, DMD How do you create a brand? Who is your target audience? And how does this translate to bringing new ... Read More
Did you know you have access to an entire curriculum of Accreditation courses, workshops, and lectures on AACD CEntral o... Read More
by Marshall Hanson, DDS, FAACD More than ever, consumers are seeking solutions to their dental esthetic concerns that re... Read More

Facebook Feed


Twitter Feed

Connect with Us
American Academy of Cosmetic Dentistry
402 W. Wilson Street
Madison, WI 53703
United States of America


Contact Us
© 2022 American Academy of Cosmetic Dentistry

This website uses cookies. Cookies are little files placed on your device that help us keep members signed in, help members access their member benefits, help us understand how visitors use our website, and help us provide relevant marketing messages. Read more about our cookies policy here. By using our site, you consent to our use of cookies