The 14 Top Vital Invisalign Marketing Strategies For 2024

May 7, 2024 by AACD Executive Office

Invisalign has transformed the field of orthodontics by providing an inconspicuous alternative to traditional braces. Many patients choose clear aligners, preferring their comfort and convenience. Demand for cosmetic orthodontic treatments continues to increase, making Invisalign an appealing service for dentists to offer. However, if your goal is to attract new Invisalign patients, an increasingly competitive landscape means it's worthwhile to invest in strategies that will make your practice stand out. An effective Invisalign marketing plan boosts your visibility and community trust and is the best way to help prospective patients find your practice.

The Best Invisalign Marketing Strategies

Our specialists have created a list of the most successful Invisalign marketing strategies for orthodontists and dentists. Use these ideas to develop a comprehensive marketing plan:

SEO for Invisalign

Your website's performance and content are important factors determining how well you rank in search results. Optimize existing pages for keywords like "Invisalign," "Invisalign near me," or "Invisalign dentist." An Invisalign marketing plan that includes SEO for dentists and orthodontists makes your website more prominent in search results and can attract potential patients.

Try This: Request an SEO Audit Deep Dive to learn how your website performs.

Rank For Invisalign on Google Maps

Google Maps is one of the best places to be found because prospective patients are likely to begin their search for Invisalign providers on Google. Create and optimize a Google Business Profile to ensure your practice lands in the top results in your community.

Google Maps ranks businesses within a geographic location, so your practice will compete with other businesses in your area. The Google heat map below shows why local SEO is crucial for dental and orthodontic practices. Each colored circle on the map represents a search from that location for the keyword "cosmetic dentist." Imagine you were standing at this spot on the map, pulled out your cell phone, and searched for a cosmetic dentist. The circles show an example practice's ranking for that search via color and number.

A top three number means that this practice ranks on the front page of Google and in the top spots on Google Maps. A higher ranking means more visibility. Comparatively, the heat map below shows the same practice but for the keyword phrase "dental implants near me."

To ensure your practice ranks well for Invisalign-related keywords, prioritize Google Maps SEO.


Try This: Request a complimentary Google heat map report to learn how your practice ranks.

Get Positive Google Reviews From Invisalign Patients

Search engines use multiple factors to determine rankings, but the number and quality of a business's reviews are among the most important. As part of your Invisalign marketing strategy, focus on getting more reviews on your Google Business Profile. Google's algorithm prioritizes businesses that can prove they are a local authority providing excellent service. Ask patients to leave five-star Google reviews or automate requests and replies using a dental reputation management tool.

Highlight Patient Reviews

Encourage positive reviews on Google, Yelp, and Healthgrades, and use these testimonials prominently in your Invisalign marketing. Showcase reviews on your website to show potential patients that your practice offers quality care.

Use Targeted Online Advertising

Some demographics of potential patients will be more interested in cosmetic orthodontic solutions. Tools like Google Ads and Facebook Ads allow you to focus on audiences most likely to contact you for Invisalign, making your investment more impactful.

Sponsor and Attend Community Events

When a prospective patient in your area thinks of Invisalign, ensure your practice comes to mind first! Sponsoring and participating in community health fairs, events, and seminars can increase community awareness of your practice and build goodwill.

Share Educational Content

Create content to educate patients about how Invisalign works and its benefits. Share articles, videos, and images to your dental social media accounts. Create infographics about Invisalign and orthodontics to generate interest and share information.

Offer Virtual Consultations

Some potential patients may be hesitant to schedule an in-office visit. Promote virtual consultations and use them to make a positive first impression, answer questions, and educate about your practice's care. These meetings help build trust and make patients comfortable scheduling appointments.

Offer a Referral Program

Word-of-mouth referrals can be a significant source of new Invisalign patients. Create incentives like discounts on services or dental product giveaways to encourage satisfied patients to refer friends and family to your practice. Happy patients will do some of the Invisalign marketing for you!

Offer Financial Options

Potential patients often decide against clear aligners after comparing the cost of Invisalign to braces. Limited-time promotions can create a sense of urgency while making Invisalign more accessible, pushing on-the-fence patients into a decision. Highlight long-term financing options and payment plans in your Invisalign marketing.

Produce FAQ Videos

If you've spent time on social media lately, you probably know that short-form video content gets a lot of attention. Create quick FAQ videos addressing Invisalign questions and share them on YouTube and social media.

Social Media Marketing

Facebook, Instagram, and Twitter are ideal platforms to highlight before and after photos or patient testimonials. Regular and personalized activity on your orthodontic and dental social media accounts can attract interest and create connections with prospective patients. Share pictures of office events, holidays, and birthdays to familiarize patients with your practice's environment and encourage goodwill.

Try This: Build a polished and cohesive brand image with a custom graphic design service.

Get Professional Support

Executing a consistent marketing plan can be a big undertaking. A reputable dental marketing company can help you create an Invisalign marketing strategy that covers everything from content creation to SEO. These companies consult with you to assess your practice's needs and focus on specific techniques that best attract patients.

Start an Invisalign Blog

You may have noticed that all the best dental and orthodontic websites have a blog. Because blog posts can be optimized for target keywords and add authoritative content to your website, they are one of the best ways to improve your visibility and rankings in search results. Create a blog and post thoughtful content on a schedule.

Try This: Regular blogging is time-consuming. To enjoy the advantages of a blog without the time commitment, seek professional copywriting help.

Invisalign Marketing: Key Takeaways

Implementing these key Invisalign marketing strategies can enhance your visibility and establish your practice as your area's standard of Invisalign services and care. Increased interest in Invisalign can drive new patients to your practice with the right marketing plan in place.


How can I promote Invisalign?

Orthodontic and dental marketing strategies are great ways to promote your Invisalign services. A comprehensive plan should focus on local SEO, community engagement, website optimization, and social media marketing. Each of these components can help in your efforts to promote Invisalign.

How can I optimize my website for Invisalign?

An optimized website has a better chance of ranking higher in Google search results. Update current pages for Invisalign-related keywords and regularly add quality content. Use local SEO techniques to rank higher on Google Maps and make your practice the top Invisalign destination in your community.

How can I get more Invisalign patients?

Implement targeted Invisalign marketing strategies to increase community awareness and build your practice's professional reputation. Local SEO, website SEO, social media marketing, community engagement, and content creation are all part of a broader strategy that can help bring prospective patients to your office.


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