Writing a bio for your cosmetic dental website can be a bit daunting. But this is one time when it’s essential. The dentist bio or ‘about me’ page on a dental website is the second most visited page after the homepage.
People looking for a cosmetic dental provider want to know who you are and what you’re like before making a decision to schedule an appointment.
Most people already assume you're good at your job because you are an established cosmetic dentist. They will only delve deeper into your qualifications after learning more about you as a person. Blog posts are helpful in educating potential patients. But, more importantly, having an awesome ‘Bio’ or ‘About Us’ is one of the most trafficked pages on a dental website.
Some dental ‘Bio’s’ or ‘About Us’ pages read more like a resume than an exciting story. Your bio should be equivalent to an introduction when meeting someone for the first time rather than a list of certifications and accomplishments. You want your potential patients to connect with who you are as a person.
We’ve included a cosmetic dentist bio and about me page template to help you get started.
Why You Should Update Your Bio & About Me Page
If you’re like most dentists you haven’t looked at your bio in years. It’s good to update your bio as you’re in business longer and learn more skills.
A custom about me page with at least 500 words is great for your cosmetic dentist SEO in the online marketing world. And let's be honest, we all know the importance of SEO for dental practices, so do not skip this crucial step when it comes to your website.
Typically, dentists introduce themselves on the About Us page of their cosmetic dental website, as well as on all their social media platforms. Depending on your goals, a bio can highlight your interests, your professional achievements, or a mix of both. Here are some of the elements a dental biography might include:
- Job title or workplace
- Undergraduate degree, Dental degree, and other qualifications
- Hometown or city of residence
- Personal or professional goals
- Mission statement and values
- Skills and expertise
- Interests and hobbies
Writing a bio aims to provide potential clients with a snapshot of the type of person you are. It is used to attract new clients to your practice and highlight your expertise.
How To Write A Professional Cosmetic Dentist Bio
The most effective online bios are professional and brief. Read the following five steps on how to write a short bio that suits your dental website:
#1 Introduction to you and your cosmetic dental practice
Begin by stating your first and last name. If you prefer writing in the third person, the first two words of the paragraph should be your name. Doing this makes it easy for your audience to identify and remember you.
Do you want your bio to be more personal, or would you like it to come across as more professional? Be sure to mention your cosmetic dental practice at the beginning of your bio. For example, Dr. Staci Jones has been a part of Happy Smiles Cosmetic Dental since 2015.
#2 Education & professional achievements
The following paragraph should state your undergraduate and dental school education. It is also good to mention any other practices you worked for or anything you would like to associate with your professional accomplishments.
After explaining your specialty in cosmetic dentistry, highlight milestones that make you stand out from other cosmetic dentists. If you haven't received external recognition, you can discuss new ideas or approaches you like using in your practice that differentiate you and your practice.
#3 Passions and values
After describing what you do and how you contribute, explain why. What are your values and passions underlying your work? What gets you up in the morning? What is the driving force behind what you do?
Think of this part as a mini-mission statement. Is your mission to serve others, contribute to your community, or grow your expertise through continued education? Expanding on these ideas can help your patients understand what truly matters to you.
#4 Personal interests
The best bios will not only focus on your professional dental experience but will also mention a bit about what you like to do when you're not at your practice. Write a little about your family, hometown, hobbies, and little passion project you may be working on.
While talking about who you are outside your cosmetic dental practice, consider transitioning into a more casual discussion to conclude your bio. Doing this will present you as a more well-rounded person while making you relatable to your potential patients.
There you go. You’re ready to write or rewrite an amazing bio. And for a bit more help….
A Few Extra Tips…
As you write your cosmetic dentistry bio using our above template, make sure to keep the following tips in mind:
- Keep it concise: Your bio should be short and to the point. A good thing to remember is to keep each element to about 2-3 sentences. Any longer and your readers may find it a bit wordy and not want to read it at all. Keep the paragraphs short and sweet to hold your readers' attention.
- Adapt your bio to different social platforms: Adapt your biography's length and writing style to suit the various social media accounts linked to your dental practice. For example, you may have a more extended bio on your website and a shorter one on your Instagram page. Use the same principles for writing, but consider scaling up or down to meet the specific requirements for each social platform.
- Show your personality: The essential part to remember is that your readers are here to get a sense of the person you truly are. So let your personality shine through.
Create a great bio that helps you stand out in the cosmetic dentistry field and lets your patients know you better. To get your creative juices working, we’ve included two bio examples:
Get Started Creating Or Updating Your Bio
All great cosmetic dental websites have a dentist bio. It gives your potential patients a glimpse into the person behind your website content. Showing people who you are, what you do, how you do it, and why it matters will draw them to your practice.
Not only that but writing a great bio will help improve your cosmetic dental SEO. And in today's digital marketing world, SEO is a big deal.
Do you want to learn how to create great content for your cosmetic dental practice? If so, follow this link on how to write a great blog post for cosmetic dentistry with a template download.
About the Author: Danielle Caplain is a professional copywriter at My Social Practice. If you have questions about My Social Practice and how they can help with your cosmetic dental website marketing and/or copywriting needs, you can reach them here.